Supplier News Breaks Archives
Rite Aid adds Lumiday, Luminite wellness supplements
September 25th, 2012
CHARLOTTE, N.C. – Direct Digital LLC's Lumiday Natural Mood Enhancement and Luminite Natural Sleep Support dietary supplements are now being carried at more than 2,000 Rite Aid drug stores as well as the retailer's online store.
Direct Digital said Tuesday that the retail distribution of Lumiday and Luminite builds on its existing relationship with Rite Aid, notably the successful launch of its Instaflex Joint Support product.
According to the supplier, Lumiday can help alleviate feelings of general anxiety and stress while providing a mood boost and daily dose of energy. Luminite is designed to support an enhanced state of sleep and relaxation and help people feel more calm and rested.
Direct Digital added that its focus on well-being resonates with Rite Aid's core consumers.
"The Rite Aid customer strives for optimum wellness and effective, lasting solutions to their health concerns," stated Brandon Adcock, co-founder and president of Direct Digital. "Thanks to this continuing partnership, shoppers will now have access to innovative, exciting wellness options that provide real, lasting results for issues that have sometimes been ignored. Lumiday and Luminite offer a means to help improve an individual's overall emotional and physical well-being. We are thrilled to have the opportunity to showcase Direct Digital's portfolio of products with an organization that places a priority on total and complete health.”