Supplier News Breaks Archives
Unilever serves up digital savings across U.S. brands
September 27th, 2012
ENGLEWOOD CLIFFS, N.J. – Unilever has teamed up with SavingStar, a "paperless" grocery savings service, for a promotion that they said marks the first time a company has offered digital savings to shoppers across all of its product lines and over multiple shopping trips and retailers.
Dubbed "One or Many," the promotion announced Thursday lets shoppers can buy Unilever products over one or many shopping trips at one or many participating retailers, with all purchases tracked digitally. Shoppers get $5 back after they spend $20 in total on any Unilever products through Thanksgiving Day.
The promotion includes all of Unilever's U.S. brands, spanning more than 10,000 varieties, sizes, and flavors to choose from such brands as Dove, Vaseline, Suave, Ragu, Lipton, Hellmann's, Wish-Bone, Ben & Jerry's, Country Crock and more.
"What distinguishes this promotion is the incredible range of products — more than 10,000 units of products consumers know, love and trust — the combination of savings over multiple trips and retailers and the ability to connect to retailer loyalty cards. It is an unprecedented opportunity for shoppers to save," noted Christine Cea, senior director of marketing communications for Unilever.
"With the SavingStar program, we are able to reward shoppers for their loyalty to the Unilever family of brands," Cea added.
Shoppers access the deal via Facebook on Unilever's "Making Life Better" page or at SavingStar.com. After joining SavingStar for free, shoppers register their supermarket and drug store loyalty cards from participating retailers in their area. SavingStar links the savings offer to all of their registered cards, enabling consumers to choose where to shop.
SavingStar's nationwide digital network includes over 100 retailers, such as Albertsons, CVS, Food Lion, Kroger, Rite Aid and Stop & Shop.
At the store, shoppers use their loyalty cards when they buy any Unilever products. Within a few days, SavingStar will receive the purchase data from the store and send an e-mail to users to let them know their purchase has been logged. Shoppers can track their progress toward the $20 spend requirement on SavingStar's website. When the goal is reached, SavingStar enables shoppers to cash out their $5 savings with a direct deposit to any bank or PayPal account, as an Amazon gift card, or as a donation to the charity American Forests to help plant trees.
"Shoppers want to save money on their groceries and are looking for solutions that make saving easier. With digital era technology, we are helping shoppers eliminate clipping paper coupons, mailing receipts, or manually typing in bar codes to keep track of purchases for a brand's loyalty program," explained David Rochon, chief executive officer of SavingStar. "Our technology provides a digitally advanced solution, making it simple and convenient for consumers to earn rewards. We're thrilled to partner with Unilever on this groundbreaking promotion."
Other brands in the "One or Many" offer include AXE, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Degree, fds, Good Humor, I Can't Believe It's Not Butter, Just For Me, Klondike, Knorr, Lever 2000, Magnum, Motions, Nexxus, Noxzema, P.F. Chang's Home Menu, Pond's, Popsicle, Promise, Q-tips, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, TCB, TIGI and TRESemmé.