Supplier News Breaks Archives
SoloHealth readies digital ad platform for retail pharmacies
October 18th, 2012
ATLANTA – SoloHealth said it's developing the nation's largest digital advertising platform for retail pharmacy with the rollout of its SoloHealth Station health and wellness kiosks.
The company said Thursday that the SoloHealth Station — approved by the Food and Drug Administration in June and already situated in hundreds of retail locations — is slated to be deployed to more than 2,500 stores by mid-2013 and then grow to more than 4,000 stores by 2014.
SoloHealth's initial advertising partners include Johnson & Johnson, P&G, Pfizer, Bayer, Hallmark and The Coca-Cola Co. The kiosk company added that its partners also include WellPoint, Dell and Coinstar Inc., each of which has made financial investments in the SoloHealth Station platform.
"We are fundamentally changing consumer health care access and along with way providing advertisers with a completely unique and effective way to reach consumers in a direct, highly personalized and engaging manner," stated Bart Foster, founder and chief executive officer of SoloHealth. "Our platform allows brands to become solutions for consumers, reaching health-conscious shoppers when they are engaged and interested in products that are aisles away, not miles away."
The company noted that the SoloHealth Station offers highly personalized, targeted and interactive opportunities for consumers, advertisers and retailers with the placement of kiosks in high-traffic retail sites and online advertising such as interactive banners, 15- to 30-second videos, e-newsletters, e-mail activation and digital signage. Advertisers can engage shoppers through interactive displays, video and custom solutions that can be tailored to specific advertising needs. SoloHealth added that its kiosk enables advertisers to reach precisely targeted and engaged prospects while health is top-of-mind and advertisers' products close by on the stores shelves.
SoloHealth said that according to recent data, consumers using its kiosk are twice as likely to engage in nontargeted media than average online consumers, four times more likely to do so when reached through relevant content, and six times more likely to engage when targeting is based on consumer's answers to health-related questions.
The SoloHealth Station provides health screenings for vision, blood pressure, weight and body mass index as well as a symptom checker and an overall health assessment free of charge. The kiosk also helps connect consumers to local professionals through their databases.