Supplier News Breaks Archives
Swisse Wellness vitamins make U.S. debut at Walgreens
February 14th, 2013
CHICAGO – Swisse Wellness has rolled out 15 of its most popular multivitamins and dietary supplements to Walgreens stores across the United States.
Swisse Wellness said that, down the road, it aims to expand its U.S. product offering.
The Australian vitamins and supplements brand said Thursday that Swisse product lines hitting shelves at Walgreens include Men's Ultivite F1 and Women's Ultivite F1, Swisse Ultiboost Wild Krill Oil and Ultiboost Co-Enzyme Q10, formulated to support healthy cholesterol levels and circulation in healthy people.
Swisse noted that it has grown more than 350% since 2009 and added 100 employees in the last year. The company's U.S. expansion includes opening an office in Chicago, introducing more product lines and entering new retail partnerships.
Swisse U.S. products are made in America. Australian-born actress Nicole Kidman is the global brand ambassador for Swisse Wellness and will be featured in its U.S. marketing campaign, the company said.
"We are impressed by Swisse's growth, commitment to its principles and the research investment in the premium quality of their multivitamins and supplements," Robert Tompkins, divisional vice president and general merchandise manager at Walgreens, said in a statement. "We are proud to offer Swisse products at Walgreens stores as part of our commitment to helping our customers get, stay and live well."
Swisse products now available at Walgreens include Men's Ultivite F1, Ultiboost Appetite Control, Ultiboost Co-Enzyme Q10, Ultiboost Glucosamine+, Ultiboost Hair Skin Nails, Ultiboost Inner Balance, Ultiboost Liver Detox, Ultiboost Mood, Ultiboost Odorless Wild Fish Oil 1,000 mg, Ultiboost Sleep, Ultiboost Wild Fish Oil Concentrate, +Vitamin D3, Ultiboost Wild Krill Oil, Ultivite+ Energy Effervescent and Women's Ultivite F1.
"Our carefully selected premium ingredients and researched formulations are key differentiators for Swisse products. We believe in providing vitamins and supplements that absorb and perform at high levels and are supported by research," stated Radek Sali, chief executive officer of Swisse Wellness.
In Australia, Swisse Wellness offers a broad range of products, spanning vitamins, supplements, skin care, and organic and whole food. The company said that, down the road, it plans to bring additional products to the United States.
"We are thrilled to bring Swisse multivitamins and supplements to the U.S. and look forward to contributing to greater wellness nationwide," Sali added. "We are also excited to be working with an iconic retailer such as Walgreens. They are a company that shares our vision of making people healthier and happier across America."