Supplier News Breaks Archives
Peeps unveils pair of new summer flavors
April 22nd, 2013
BETHLEHEM, Pa. – Just Born Inc. has added two new Peeps candy products and is bringing back Mike and Ike Lemonade Blends for its fourth year.
The company said Monday that the new Peeps Bubble Gum Marshmallow Chicks and Peeps Sweet Lemonade Marshmallow Chicks summer treats, along with Mike and Ike Lemonade Blends, are available now as drug and mass retailers such as Walgreens, Rite Aid, Target, Michael's and Bed Bath & Beyond.
Peeps Sweet Lemonade Chicks are white marshmallow with yellow glitter and come in a two-count package, with a suggested retail price of 99 cents to $1.29 per pack. Peeps Bubble Gum Chicks are a pink marshmallow inside and out and are sold in a 10-count package that retails for $1.49.
Mike and Ike Lemonade Blends are available in a five-ounce theater box retailing for 99 cents to $1.29 each.
Just Born said display and packaging options for the new offerings include a 32-count Bubble Gum Peeps floor display; a 24-count display ready case; a 32-count combined floor display featuring Lemonade Peeps and Mike and Ike Lemonade Blends; and a 24-count display ready case for Lemonade Peeps.
Along with Peeps and Mike and Ike, Just Born's roster of candy brands includes Hot Tamales and Goldenberg's Peanut Chews.