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Week of Mon, Apr 29th, 2013

Merck to release LDL cholesterol-lowering drug

Merck has received approval from the Food and Drug Administration for Liptruzet, a combination treatment for elevated low-density lipoprotein (LDL) cholesterol, or "bad" cholesterol.

Vichy campaign satirizes battle against cellulite

Skin care brand Vichy has kicked off a satirical video campaign depicting women's battle against cellulite and showcasing a pair of its products that provide a solution.

PharmaSmart BP kiosks deployed at Kinney Drugs

PharmaSmart International Inc. has rolled out its blood pressure screening kiosks at all Kinney Drugs stores.

Teva OK'd to market Plan B One-Step on store shelves

Teva Women's Health Inc. has been cleared by the Food and Drug Administration to market Plan B One-Step emergency contraceptive tablets over the counter to women ages 15 and older.

Quest Products unveils solution for male incontinence

Quest Products Inc. has rolled out the Guardian For Men, a new product designed to offer protection for men who suffer from light to moderate male incontinence.

AXE kicks off Space Camp contest with Walgreens

In conjunction with the AXE Apollo Space Academy, which will send 22 fans from around the world to space, the AXE brand is launching a new retail-focused program that will allow seven people to attend Space Camp for a chance to experience space travel.

Actavis reaches agreement to launch OxyContin generic

Actavis Inc. has entered into an agreement with Purdue Pharma to settle all outstanding patent litigation related to Actavis' generic version of the abuse-deterrent formulation of OxyContin.

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