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Vichy expands Neovadiol line with two new products
May 13th, 2013
NEW YORK – Vichy Laboratoires has added two new products to its Neovadiol collection of skin care formulas specially designed to address signs of hormonal aging.
The company said Monday that the new Neovadiol Gf Eye & Lip Contours and Neovadiol Lumiere BB Cream round out the product line, which already includes Neovadiol Gf Day and Night Cream, designed to address the areas most affected by hormonal aging: the jawline, neck and cheeks.
Neovadiol Gf Eye & Lip Contours is formulated to address the delicate skin around the eyes and lips, which age similarly because of hormonal changes and need to be treated in a similar manner, according to Vichy. The product's innovative cooling applicator adapts itself precisely to the contours around the eyes and lips to facilitate maximum absorption and produces a soothing and refreshing sensation. Creases around these areas are visibly smoother, and skin is visibly plumped and tightened, the company said.
Meanwhile, Neovadiol Lumiere BB Cream is a BB cream specially designed for the woman going through hormonal aging. The formula illuminates and visibly resculpts skin in one step with Vichy's most advanced anti-aging technology, the company said. The pigmented cream, formulated with mother of pearl and other mineral pigments, benefits skin in six ways: densifies, resculpts, smoothes, nourishes, evens and illuminates skin. Lumiere is available in one universal shade that enhances any complexion, Vichy said.
Neovadiol Gf Eye & Lip Contours comes in a 15-ml size and carries a suggested retail price of $47, while Neovadiol Lumiere BB Cream retails at $42 for a 40-ml size. Neovadiol Gf Day and Night Cream is available in a 50-ml size and retails for $55.
Vichy Neovadiol Gf Eye & Lip Contours and Lumiere BB Cream, as well as the existing Neovadiol collection, are available nationwide at select Walgreens, CVS/pharmacy, Duane Reade and Ulta stores.
Vichy announced the new offerings along with the results of a survey of 1,000 women ages 50 and older, which found that 45% of respondents feel the best part of life after 50 is the self-assurance, self-confidence and wisdom only age can bring.
The poll also revealed that while this demographic is requires skin care to address their specific needs, many of these women haven't been able to find a solution. Vichy noted that the signs related to hormonal aging are strongly linked to a deficiency in the naturally occurring proteins responsible for tissue reconstruction and skin structure, and 91% of the women surveyed by Vichy have never heard of a skin care brand designed to specially address skin going through menopause or hormonal aging.
Women age 50 and older represent 43% of the U.S. adult population and 75% of the nation's wealth, yet skin care lines targeting this consumer account for less than 10% of the overall skin care market, resulting in a dissatisfied beauty consumer, according to Vichy. The company survey found that 65% of women ages 50-plus feel the beauty industry has forgotten them, 65% of those women don't identify with beauty products advertised to a younger audience, and 62% of this demographic research beauty products "on my own because ads for these products are unrealistic."
Vichy added that it has partnered with ob/gyn physician Dr. Rebecca Brightman, the company's women's health expert, and online health website WebMD to educate women about the hormonal changes they go through and how that affects their skin.