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GUM Crayola launches colorful toothpaste for kids
May 30th, 2013
CHICAGO – Sunstar Americas Inc. has added GUM Crayola Squeeze-A-Color Toothpaste to its lineup of children's oral care products.
The company said Thursday that GUM Crayola Squeeze-A-Color Toothpaste, due out in August is designed to to keep kids interested in the brushing experience.
GUM Crayola Squeeze-A-Color Toothpaste comes in a variety pack of child-friendly tubes (1.5 ounces each) with three nonstaining colors and three flavors: Blueberry Burst (blue), Melon Blast (red) and Jazzy Apple (green).
According to Sunstar, the product is safe for use by children ages 2 and older. The patent-pending small nozzle cap design of the tubes also enables kids to get creative by mixing and matching colors and flavors while helping to reduce toothpaste messes and waste and encourage the use of the right amount of toothpaste.
GUM Crayola Squeeze-A-Color Toothpaste, too, provides the dentist-recommended fluoride and has a low-abrasive formula designed to gently clean while strengthening young teeth and helping to prevent cavities, the company said.
"Getting kids to brush their teeth is always a challenge," stated Richard Demke, DDS, senior director of technology and new product development at Sunstar. "With the unique flavors and patent-pending design of the GUM Crayola Squeeze-A-Color Toothpaste, children will be inspired to find the fun in brushing, and brushing will finally be a less stressful part of every parent's day."
The GUM Crayola Squeeze-A-Color Toothpaste will be available at a suggested retail price of $3.99 to $4.99 at select national retailers. The product joins Sunstar's full line of GUM Crayola toothbrushes and flossers, designed to make brushing a fun and healthy experience for children.