Supplier News Breaks Archives
Vbeaute to launch at Duane Reade, Walgreens stores
June 3rd, 2013
NEW YORK – Anti-aging skin care brand vbeaute is slated to launch its collection at 11 Duane Reade and Walgreens Look Boutique beauty departments this summer.
Vbeaute said Monday that its product line, which also incluces lip and eye anti-aging offerings, will roll out to eight Duane Read Look Boutiquest in New York City, one Walgreens Look Boutique in Los Angeles and two Walgreens Look Boutiques in Miami on July 8.
Through a partnership with the Look Boutique, the vbeaute collection will be able to take advantage of the drug chain's self-service model, allowing the line to maintain the same high-quality ingredients while passing on savings to customers, the beauty brand said.
Products will range in price from $19 to $53 for the full-size products, with vbeaute's signature TSA-friendly It Kit priced at $99. All product sizes, formulations and packaging will remain the same.
Vbeaute's products are formulated with Swiss Alpine Rose Botanical Technology, an age antagonist that provides antioxidant protection in relation to UV damage, helping the skin naturally prevent the cycle of aging, according to the company. The products are free of glutens, parabens, fragrances, and nuts and oats.
The company noted that the launch at Look Boutiques will make vbeaute available to a larger consumersaudience.
"We are thrilled to complete our initial vision of offering luxurious anti-aging skin care products with unique Swiss technology to all consumers at an affordable price point," stated Julie Macklowe, chief executive officer and founder of vbeaute.