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Xerox to acquire pharmacy e-learning provider
June 5th, 2013
NORWALK, Conn. – Xerox plans to buy LearnSomething Inc., a leading provider of e-learning solutions and consumer education for the food, drug and health care industries.
The imaging and document technology giant said Wednesday that Tallahassee, Fla.-based LearnSomething provides industry information and educational programs to 85% of all U.S. retail pharmacy chains, reaching more than 110,000 retail pharmacists.
Food and drug retailers use LearnSomething's Learner Community e-learning platform to complete regulatory compliance courses, according to Xerox. Retail industry associations also leverage Learner Community to create and market e-learning products and continuing education services to members, the company said.
In addition, LearnSomething's Advisor solutions enable pharmaceutical and packaged goods manufacturers to deliver instant messages about new and updated products to pharmacy and retail staff at most chain drug stores. The companies said this allows pharmacists, pharmacy technicians and sales associates to become better-prepared to engage with consumers and answer questions on new drugs, over-the-counter products, and health, beauty and wellness products at the time of purchase.
"About 500 new over-the-counter medications and health and beauty products hit the shelves every year," stated LearnSomething president and chief executive officer Steve Roden. "And each launch brings its own unique product information that our clients need quickly so they can educate their customers. By joining Xerox, LearnSomething and our clients benefit from the comprehensive portfolio of industry-focused services delivered through Xerox’s respected business and brand."
Terms of the acquisition greement weren't disclosed. After the deal closes, plans call for LearnSomething to go to market as "LearnSomething, A Xerox Company" and the company's 50 employees to continue to be led by Roden.
"Xerox became one of the largest providers of customer care services to the pharmaceutical, biotech and healthcare industries when we acquired TMS Health in 2010," commented Connie Harvey, chief operating officer of Xerox's commercial services business. "The addition of LearnSomething broadens our capabilities tailored for these fast-growing industries and gives our clients the advantage of a progressive e-learning platform for the rapid deployment of relevant information and education tools."