Stride gum has released Gumulon, a groundbreaking mobile application game controlled by chewing.


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Users chew to play new Stride mobile app game

June 21st, 2013

EAST HANOVER, N.J. – Stride gum has released Gumulon, a groundbreaking mobile application game controlled by chewing.

The Mondelez International brand said Thursday that the intergalactic game uses the front-facing camera on Apple iOS mobile devices (iPhone, iPad and iPod) to enable players use their mouths to control the  action. When a player chews, the main character Ace jumps. The advanced chew-tracking software was developed specifically for Gumulon.

Gumulon is set in the dark depths of an outer space mine. Players play as Ace, a maverick mining professional on planet Gumulon. One day, during a mining mission in Gumulon's deepest mine, Ace awakens a prehistoric cave beast. He then begins a death-defying climb to freedom, as the fast-paced action of Gumulon begins.

"Gumulon is an innovative slice of entertainment. We always seek to engage our fans and provide unique experiences," stated Lauren Sella, Stride senior brand manager. "The most exciting thing for us is that chewing Stride gum now provides a truly original way to use gum chewing to control and play a mobile video game."

In addition to the game play, game unlocks can be activated by scanning the bar code on packs of Stride gum while in the app. The bar codes on each of the nine Stride flavors unlocks a different bonus to give Ace an extra boost.

Gumulon will also feature social media components. As Ace falls into the jaws of the monster, the front-facing camera captures a still shot of the player's face, creating an image featuring the player's top score and chewing face that can then be shared on their social media channels.

The free mobile game app can be downloaded from the Apple AppStore or via gumulon.com. It was created in collaboration with W+K London and Johnny Two Shoes and is compatible with the iPhone 4s, iPhone 5, iPad 2, iPad third and fourth generations, iPad Mini, and iPod Touch fourth and fifth generations.

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