Supplier News Breaks Archives
Kimberly-Clark introduces GoodNites Underwear
July 2nd, 2013
NEENAH, Wis. – Kimberly-Clark Corp. has launched GoodNites Underwear, which features a new design that fits bedwetting children more like real underwear.
The company said Tuesday that GoodNites Underwear provides absorbent nighttime protection for boys and girls ages 4 and older with a discreet new fit that keeps them hidden under pajamas.
According to Kimberly Clark, GoodNites Underwear is 40% more absorbent than other solutions and provides protection in any sleeping position.
GoodNites Underwear comes in clothing sizes 4 to 14 and sports a variety of cool designs for boys (truck, skating and chopper) and girls (heart, monkey and butterfly), as well as Marvel Spider Man and Disney Fairies designs.
Along with the new design, this summer GoodNites is encouraging parents and children to go "undercover" by managing bedwetting like a top-secret mission. Parents can visit Facebook.com/GoodNites and enter the "Undercover Mission Sweepstakes" through Oct. 1 to unlock codes to mission details and weekly spy-themed prizes. All entrants will automatically be eligible for a grand prize of a secret mission trip to Southern California.
"Many parents are unaware that bedwetting is a developmental condition that cannot be overcome through training, and it affects one out of every six kids between the ages of 4 and 12 years old," stated Jen Wilder, GoodNites brand director for Kimberly-Clark. "We want to provide effective bedwetting solutions and also educate parents on how to best support their child. This new Undercover Mission will help make the journey easier for their children."