Supplier News Breaks Archives
Retail distribution grows for SheaMoisture Baby
July 11th, 2013
AMITYVILLE, N.Y. – Sundial Brands has expanded distribution of its SheaMoisture Baby Care Collection to more than 5,000 CVS/pharmacy drug stores, 1,500 Kroger supermarket and over 700 Stop & Shop/Giant supermarkets nationwide.
The natural personal care products maker said Thursday that the bigger distribution facilitate access to SheaMoisture's line of therapeutic products to families and meet the needs of an expanding customer base dubbed by Sundial as the "New General Market," an intersection of multicultural and green consumers.
According to Sundial, the all-natural SheaMoisture Baby collection is made from exotic and fair trade ingredients from around the world with century-old family recipes, including certified organic shea butter, frankincense, myrrh and argan oil. The products are free of synthetic ingredients and gentle for all ages.
Sundial noted that according to the International Journal of Dermatology, it can be a challenge to find products for a newborn's delicate skin. SheaMoisture Baby aims to resolve that issue for parents via products with high concentrations of pure shea butter, which the company calls one of the most effective natural skin conditioners and moisturizers. Additional ingredients include aloe vera and a unique combination of natural antioxidants that help improve circulation and prevent skin irritations.
Products available in the new retail locations include Raw Shea, Chamomile & Argan Baby Head-to-Toe Wash ($9.99 suggested retail price, 12 oz.); Raw Shea, Chamomile & Argan Baby Head-to-Toe Ointment ($9.99, 4 oz.); Raw Shea, Chamomile & Argan Baby Eczema Therapy Butter ($9.99, 6 oz.); Raw Shea, Chamomile & Argan Baby Eczema Therapy Bar Soap ($4.99, 5 oz.); Olive & Marula Head-to-Toe Baby Wash ($9.99, 12 oz.); and Olive & Marula Healing Baby Lotion ($9.99, 12 oz.).
"We're excited to make our natural baby care line readily available across the country to our highly engaged community," stated Richelieu Dennis, founder and chief executive officer of Sundial Brands. "By expanding our in-store presence at these top-tier locations, we're broadening access to high-quality, health and wellness-oriented skin care solutions for parents nationwide."
SheaMoisture brand products also are sold at such mass retail chains as Target, Walgreens, Rite Aid and Duane Reade.