Supplier News Breaks Archives
Hot Legs makes U.S. debut at Walgreens, Duane Reade
July 17th, 2013
NEW YORK – The salon-quality Hot Legs hair removal system from Australia has launched in the United States at Walgreens drug stores nationwide and Duane Reade stores in metropolitan New York.
Hot Legs LLC said Wednesday that the Hot Legs wax and depilatory products now available include Hot Legs Total Body Cream, Hot Legs Cool Gel, Hot Legs Total Body Wax Strips in Walgreens and Duane Reade stores, as well as Hot Legs After Waxing Oil and Hot Legs Peel Off in select locations nationwide.
"We strive to always remain ahead of the curve with innovative brands that are relevant to our consumers in markets across America," stated Rudy Kucera, DMM for beauty and personal care at Walgreens. "Hot Legs waxes are suitable for all hair and skin types, and the entire range of products aligns with our beauty initiatives and purpose to help customers get, stay and live well."
Hot Legs products also are being offered online at Drugstore.com, Beauty.com, Walgreens.com and Ulta.com.
"The Hot Legs relationship with Walgreens and Duane Reade creates a new platform to offer true salon quality hair removal at an affordable price," commented Gayna Elvin, founder and president of Hot Legs. "We are more than impressed with Walgreens commitment to beauty product training to ensure that its staff offers customers expert advice."
Founded in 2005, Hot Legs was formulated in Australia by a team of beauty therapists and dermatologists aiming to extend salon-quality formulations used in luxury spas worldwide to the consumer. Hot Legs is now available nationally, with two distribution centers and 3,000 sales and merchandise staff to support market demand, the company said.
"We know that we have an exceptional product and will ensure that American consumers are elated with the quality and performance of our product line," Elvin added. "We are also very proud to offer the entire Hot Legs mix of products with clear and concise bilingual English-Spanish copy in all messaging and packaging, in addition to all digital and social platforms."