Duracell has launched Quantum, which it bills as its most advanced alkaline battery and the brand's " biggest innovation since CopperTop."


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Duracell calls Quantum its most powerful alkaline battery

August 5th, 2013

BETHEL, Conn. – Duracell has launched Quantum, which it bills as its most advanced alkaline battery and the brand's " biggest innovation since CopperTop."

The new Quantum battery sports the PowerCheck power indicator.

The Procter & Gamble battery brand said Friday that the new Duracell Quantum offers long-lasting power when it's needed the most — whether it's powering children's toys and baby monitors or radios and flashlights during storm preparation.

Optimizing household power is now easier via the Duracell Quantum's ability to efficiently work across all devices, from high-drain items like camera flashes or gaming controls to low-drain devices such as remote controls or clocks.

Duracell Quantum's Hi-Density Core enables the battery to pack in more power than ever before, according to P&G. Quantum is the only battery with PowerCheck, a power indicator on the cell, as well as DURALOCK Power Preserve technology, which preserves power for up to 10 years in storage, the company said.

"Duracell Quantum was engineered from the ground up to offer consumers a premium alkaline battery," stated Volker Kuhn, general manager for Duracell North America. "For the first time in 50 years, we're changing the color to red and copper to symbolize the quantum leap in power for Duracell."

Duracell Quantum is available now in AA and AAA cell sizes at mass merchandisers, drug stores and hardware stores nationwide. It comes in pack sizes of four, six, eight, 12, 16 and 20 batteries for each cell size.

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