Information Resources Inc. (IRI) has acquired Aztec, an international provider of market measurement and related services in the consumer goods and other sectors, from Aegis Media.

Information Resources Inc., IRI, Aztec, Aegis Media, market measurement, customer insight analytics, CRM, consumer packaged goods, CPG, information services, Andrew Appel, shopper behavior, retail trends, market research, shopper information services, Steve Prebble

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IRI buys market analytics firm Aztec

September 4th, 2013

CHICAGO – Information Resources Inc. (IRI) has acquired Aztec, an international provider of market measurement and related services in the consumer goods and other sectors, from Aegis Media.

Terms of the deal, announced Wednesday, weren't disclosed.

IRI said Aztec is a leading provider of market measurement, customer insight analytics and CRM (customer relationship management) services to CPG, liquor and pharmaceutical manufacturers, retailers and wholesaler in Australia, Canada, Hong Kong, New Zealand, South Africa, Sweden and the United Kingdom.

The Sydney, Australia-based company offers computer-based information services, including data processing and reporting, leading-edge and user-friendly software, training and client support. Its six service lines encompass CRM, scan data sourcing, data processing, market measurement, shopper insights, and advanced analytics.

"This agreement directly supports our overarching 'Growth Delivered' business strategy and underscores IRI's ongoing commitment to expanding its geographic footprint and capabilities to meet our multicountry clients' evolving research needs," stated Andrew Appel, president and chief executive officer of IRI. "Aztec is a recognized leader in its markets and offers a host of distinctive assets, tools and relationships, including highly differentiated offerings in the wholesaler and convenience sectors. This partnership immediately delivers a significant step change in value through an expanded presence, complementing IRI's existing capabilities in the eight countries it currently serves."

IRI's market research and shopper information services and analysis span the CPG, retail and over-the-counter health care industries. The company said that integrating Aztec and IRI data will give clients "an unprecedented view" of shopper behavior at point of sale, along with an improved multinational perspective of CPG and retail trends.

"Combining our complementary strengths with Aztec's furthers IRI's position as an innovation and market leader in all the markets it serves by offering enhanced data, combined with superior advanced analytics, consumer and shopper marketing, and consulting services to increase the pace of growth for each entity’s clients," Appel added.

Founded in 1995, Aztec has more than 500 employees and previously was part of Aegis Media, a leading global media and digital communications specialist. 

"We are delighted to be joining the IRI family and to play an integral part in expanding the company’s global franchise," commented Steve Prebble, Aztec global head and chief executive officer of Aegis Information Group, a division of Aegis Media. "The Aztec team is eager to help our joint clients achieve more rapid growth and is confident that integrating our market measurement information and services will be a cornerstone to helping clients achieve that growth. Today's shoppers around the world are more demanding than ever before, and this acquisition will enable us to provide a unique set of innovative, globally oriented capabilities."