Supplier News Breaks Archives
Yoplait rolls out Fruitful yogurt line
September 3rd, 2013
MINNEAPOLIS – Yoplait has extended its yogurt lineup with Fruitful, described as a premium yogurt blended with one-third cup of real fruit.
General Mills said Tuesday that Fruitful contains fewer than 10 simple ingredients and no artificial flavors or sweeteners while providing quality chunks of real fruit and creamy yogurt in every bite.
The new line comes in six flavors: pineapple, strawberry, mango pineapple and orange, blueberry, peach, and cherries and red berries
"At Yoplait, we are giving fruit lovers a convenient and delicious way to enjoy fruit throughout the day," stated Laura Arcieri, associate marketing manager for Yoplait. "Many people like to stir their own fruit into yogurt, so Fruitful allows them to skip that extra step and dip their spoons right into a feel-good treat."
Priced at $1.19 per 6-ounce cup, Yoplait Fruitful is available now at most food retailers in select area across the Central and Midwest regions.