Supplier News Breaks Archives
SwitchBlade full-body groomer rolls out to Rite Aid, Walmart
September 12th, 2013
NEW YORK – The MicroTouch SwitchBlade men's personal groomer has hit store shelves at Rite Aid and Walmart.
IdeaVillage Products Corp. said Wednesday that the SwitchBlade is the first two-in-one, full-body personal groomer for men and marks the "next generation in man-scaping" from MicroTouch.
With a simple slide of the "switchblade" mechanism, the sleek groomer goes from a micro-trimmer for nose, face, ear, neck and eyebrow hair to a full-size trimmer that can be used on the chest, abs, back, arms, legs and even the head, according to the company.
The SwitchBlade features German-made stainless steel blades and four precision snap-on guides to control the closeness of the cut. It also sports a built-in light for superior control.
"Powerful enough for the tough stuff, yet gentle enough for the most sensitive skin," commented MicroTouch creator Andy Khubani.
The MicroTouch SwitchBlade is available at Walmart and Rite Aid for $19.99 as well as online at GetSwitchBlade.com.