Supplier News Breaks Archives
Oral-B goes live with smartphone app
September 20th, 2013
CINCINNATI – Oral-B has launched the Oral-B App, which it calls a "breakthrough digital tool" for toothbrushing routines that gives users a more control over their oral hygiene.
The Procter & Gamble oral care brand said Friday that the smartphone application — which connects with any Oral-B power toothbrush — provides automated activation of a two-minute brush timer through recognition of the brush motor sound. Dentists recommend two minutes for optimum brushing.
In addition the app features a timer function with a quadrant guide for even and thorough cleaning throughout the mouth, a statistics function charting brushing sessions in weekly and monthly views to keep track of progress, brushing instructions and oral health tips.
"Our goal for this app was to make the invisible visible by helping users quantify and visualize the quality of their brushing sessions," stated Stephen Squire, global marketing director for Procter & Gamble oral care. "We know that power brush users strive to stay on top of their oral health, but they don't always know what they're doing is sufficient between dentist appointments. Now, with this data, they can feel more confident about their oral care regimens. We like to call it a 'personal trainer for your teeth.' "
The app provides visual feedback that supports users in following dentist-recommended oral care routines and offers a content feed — with calendar events, news, weather and oral care tips — to hold their attention for the two-minute brushing session. It also notifies users when it’s time to change their brush heads. Even for manual users, the app can be manually activated, recording the length of each brushing session.
P&G added that the Oral-B App is the first of more data-driven digital tools coming up for the brand to help people in their ,oral care regimens.
The Oral-B App in iOS can be downloaded from the Apple store. P&G said the app is live in the United States and Australia and will be available for download in Germany, the United Kingdom and Japan in iOS/Android in the coming months.