Supplier News Breaks Archives
Katy Perry becomes new CoverGirl
October 16th, 2013
HUNT VALLEY, Md. – Music star Katy Perry has been named as the latest CoverGirl.
The Procter & Gamble beauty care brand said Wednesday that Perry is slated to debut her first cosmetics campaign for CoverGirl in the spring of 2014.
"Katy is an amazingly talented singer, songwriter, and performer who has always kept an open heart and been an 'open book' in communicating and connecting with her fans," according to Esi Eggleston Bracey, vice president and general manager for CoverGirl Cosmetics. "Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true CoverGirl: someone we root for, identify with and get inspiration from. We have been admirers of her music and her style for a long time and are looking forward to a beautiful journey together."
In her upcoming CoverGirl campaign, Perry will be showing off a breadth of new beauty looks with products developed by Pat McGrath, the brand's global creative director
"In addition to music, I've always considered makeup to be a powerful creative avenue of self-expression," Perry said in a statement. "I'm honored to partner with CoverGiral and share more colors and textures of my approach to beauty to inspire my audience."