Supplier News Breaks Archives
Dr. Brown's introduces Healthy Wipes
October 25th, 2013
ST. LOUIS – Dr. Brown's has launched Healthy Wipes, a natural option for safely cleaning a baby's mouth, nose and face, as well as pacifiers and bottles.
Handi-Craft Co., maker of the Dr. Brown's baby care brand, said Friday that the line includes Tooth & Gum, Nose & Face and Pacifier & Bottle wipes containing xylitol, which provides a variety of health benefits without the use of alcohols or parabens.
An organically derived sweetener, xylitol is made from plants, fruit and vegetables and is recommended by doctors, dentists and health professionals to prevent tooth decay, children's ear infections, asthma and allergies, according to Handi-Craft.
Dr. Brown's Tooth & Gum Wipes, suited for delicate oral skin, gently remove plaque from baby's mouth, while xylitol discourages harmful bacteria.
"Dr. Brown's Healthy Wipes are part of a good preventive strategy for young children," stated pediatric dentist Dr. John Davis. "In my experience, caregivers can more easily remove plaque from a child's front teeth with a wipe than with a brush."
Parents can safely clean baby's teeth and gums with the grape-flavored, fluoride-free wipes after feeding, which also protects against "bottle mouth" and helps relieve teething soreness.
Dr. Brown's Nose & Face Wipes are designed to gently remove dirt and germs from baby's face. The wipes soothe and moisturize sore, stuffy noses and help dissolve mucus caused by allergies, the common cold or just the sniffles. In addition, Healthy Wipes prevent pollutants and irritants from sticking to the nasal tissue to keep baby's nose clear and healthy.
Handi-Craft said that parents can safely use these wipes on baby's face and nose area as well as on the inside and outside edges of the nostrils. An alternative to dry tissues, Nose & Face Wipes are made with naturally soothing calendula and aloe to calm irritated or dry skin. The alcohol- and paraben-free wipes also contain no phthalates, making them gentle on baby's face and eyes.
In addition, parents can clean bottles, pacifiers, teethers, cups and toys safely and with Dr. Brown's Pacifier & Bottle Wipes. The wipes reduce bacterial transfer and help maintain good oral health to prevent tooth decay. The non-toxic wipes contain natural components — no alcohol, parabens, formaldehydes or sodium laureth sulfate — so items can be safely cleaned and put in baby's mouth without having to rinse or dry, making them convenient for stashing in the car, purse or baby bag.
Dr. Brown's Healthy Wipes, available now at independent and mass retail stores, are recommended for children from birth to age 24 months.
Other items in the Dr. Brown's baby product lineup include baby bottles, breastfeeding products, pacifiers/teethers, training cups and solid feeding products, and toddler cups.