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Week of Mon, Nov 4th, 2013

PharmaSmart kiosks to integrate with PDX

PharmaSmart International Inc. has entered an agreement with PDX Inc. in which PharmaSmart health screening kiosks will be integrated with the PDX Enterprise Pharmacy System and patient clinical data stored in PDX's Rx.com Enterprise Pharmacy Record.

Amneal set to release Loestrin 24 Fe generic

Early next year, Amneal Pharmaceuticals LLC plans to launch an AB-rated generic version of Warner Chilcott's discontinued Loestrin 24 Fe birth control pill.

Aisle7 solution checks drug-supplement interactions

Aisle7 has launched Healthnotes Interactions Checker, a technology solution designed to simplify the task of determining if a dietary supplement positively or negatively interacts with a prescription drug.

Innovation launches new PharmASSIST Dispenser

Innovation has started rolling out its new PharmASSIST Dispenser Model 4 to current customers and the pharmacy industry at large.

Nexafed meth-thwarting decongestant to hit Rite Aid shelves

Acura Pharmaceuticals Inc. has gained retail distribution for Nexafed, a pseudoephedrine nasal decongestant with abuse deterrent technology, at Rite Aid pharmacies.

Axe Apollo campaign to send winners into orbit

Next month, AXE plans to bring to a climactic close the marketing campaign for AXE Apollo — the biggest and most successful in the brand's 30-year history — when it will announce contestants winning a trip into space.

Endo to acquire Paladin Labs

Endo Health Solutions plans to acquire Paladin Labs Inc., a Canada-based specialty pharmaceutical company, in a stock and cash deal valued at about $1.6 billion.

P&G unveils celebrity partnerships for Metamucil, Prilosec OTC

Procter & Gamble Co. has teamed up with celebrities in marketing efforts for its Metamucil and Prilosec OTC consumer health care brands.

MusclePharm lands distribution at Walgreens

MusclePharm Corp. has signed a distribution agreement with Walgreen Co. for its FitMiss dietary supplements for women.

Crossmark buys consumer engagement specialist PromoWorks

Crossmark has acquired PromoWorks, a Schaumburg, Ill.-based provider of insights-driven shopper marketing solutions.

Carex acquires ThermiPaq line

Carex Health Brands has purchased the ThermiPaq hot and cold therapy product line from Thermionics Corp.

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