Supplier News Breaks Archives
MusclePharm lands distribution at Walgreens
November 5th, 2013
DENVER – MusclePharm Corp. has signed a distribution agreement with Walgreen Co. for its FitMiss dietary supplements for women.
The nutritional supplement maker said Monday that FitMiss Delight will be available in all Walgreens stores nationwide starting in January 2014, and its FitMiss Burn, FitMiss Tone and Ready-to-Drink FitMiss Delight will be available at the drug chain's stores starting June 2014.
Launched in March, FitMiss is a complete line of products scientifically developed with specific formulas to help active women achieve their health and fitness goals, according to MusclePharm. The women's-based protein provides a full day supply of key nutrients with quality calories and delivers optimal levels of digestive enzymes, vitamins and minerals, the company said.
"Our partnership with Walgreens makes it simple for active women to connect to the FitMiss brand helping them achieve a healthier, more balanced lifestyle," stated Brad Pyatt, founder and chief executive officer of MusclePharm. "Women are busy and through Walgreens and their enormous reach, we're giving them more opportunities to access the FitMiss brand with ease."
MusclePharm's products are sold in more than 110 countries and are available in over 10,500 U.S. retail outlets, including Dick's Sporting Goods, 24 Hour Fitness, Bally's, GNC, Vitamin Shoppe and Vitamin World.