Supplier News Breaks Archives
P&G unveils celebrity partnerships for Metamucil, Prilosec OTC
November 5th, 2013
CINCINNATI – Procter & Gamble Co. has teamed up with celebrities in marketing efforts for its Metamucil and Prilosec OTC consumer health care brands.
P&G said Tuesday that "The Dr. Oz Show" has announced the "Do More Than You Think" contest, in which Metamucil is giving consumers the chance to nominate their favorite health and wellness charity to receive a $100,000 donation. The consumer whose entry wins will also receive a trip to New York City to attend a taping of The Dr. Oz Show.
To help get the word out, Metamucil has partnered with long-time Metamucil user and actor Tony Danza, who will also help in selecting the top 10 finalists.
"Metamucil is a huge part of my health regimen and has been for more than 20 years," Danza commented. "I'm thrilled to work with Metamucil and give people everywhere the opportunity to recognize all that their local charities do in helping better the health and wellness of the community."
To enter the Do More Than You Think contest, consumers go online to DoMoreThanYouThink.com and submit a brief entry detailing why their health and wellness charity deserves the donation. The entry period ends Dec. 16.
Metamucil contains psyllium fiber, proven to help lower total and bad LDL cholesterol to promote heart health. Diets low in saturated fat and cholesterol that include seven grams of soluble fiber per day from psyllium husk may reduce the risk of heart disease by lowering cholesterol, P&G reported. One adult dose of Metamucil has at least 2.1 grams of this soluble fiber. Metamucil can also help maintain healthy blood sugar levels as part of a healthy diet, the company added.
On Monday, P&G announced that Prilosec OTC has partnered with celebrity chef and nutritionist Chef LaLa and medical expert Dr. Jorge Rodriguez, who will share health and nutrition tips to help families reduce the chances of heartburn, a common health issue in U.S. Hispanic households.
Consumers can request free samples and get information at PrilosecOTCes.com.
"The Latino culture is filled with colorful, flavorful traditions, and we want families to continue celebrating their heritage without worrying about the discomfort of frequent heartburn," stated Chris Vuturo, spokesman for Prilosec OTC. "We're excited to partner with Chef LaLa and Dr. Jorge to help Latino families begin taking action when it comes to heartburn relief. By taking one Prilosec OTC pill each morning as directed, sufferers can manage their frequent heartburn and enjoy more time with family."
Chef LaLa is well-known for spotlighting healthy lifestyle tips. Having seen family and friends suffer from frequent heartburn, she's now working with Prilosec OTC to develop recipe tips that can help minimize the chances of heartburn without compromising flavor, according to P&G.
"With so many fiestas throughout the holiday season, it is easy to enchilarte (overdo the chile), which can exacerbate the symptoms of frequent heartburn," explained Chef LaLa. "Taking simple steps like reducing acidity and spices in foods and taking Prilosec OTC as directed can help stop the acid that causes heartburn before it starts."
A well-respected health advocate in the Latino community and board-certified internist and GI specialist, Dr. Jorge Rodriguez has for more than a decade been treating patients who have suffered with heartburn and have done nothing about managing the symptoms. He has partnered with Prilosec OTC to educate the community about frequent heartburn, why it's commonly misunderstood and how one pill of Prilosec OTC taken in the morning before breakfast can provide 24-hour relief, P&G said.
"I often recommend Prilosec OTC to my patients who suffer from frequent heartburn, which is heartburn occurring two or more times a week," Rodriguez stated. "Treating frequent heartburn with a 14-day regimen of Prilosec OTC is better than dealing with multiple episodes of heartburn. I'm proud to partner with Prilosec OTC to make the members of our community better aware of how to treat their symptoms and allow them to do the activities they enjoy."