Supplier News Breaks Archives
HONEST Tea adds to organic bottled tea lineup
November 20th, 2013
BETHESDA, Md. – Organic bottled tea maker HONEST Tea is now offering Unsweet Lemon Tea nationally.
The company said Wednesday that the the unsweetened, zero-calorie beverage, which is brewed with USDA organic, Fair Trade Certified tea leaves from India, is flavored with organic lemon extract and is available in 16.9 oz. PET bottles.
"We worked hard to create an unsweetened tea with a smooth and easily accessible taste profile that Unsweet Lemon Tea delivers,” stated Seth Goldman, co-founder and "TeaEO" of HONEST Tea. "We hope this new variety will resonate with consumers as they seek out more zero calorie beverages."
HONEST Tea said Unsweet Lemon Tea was tested earlier this year in New York City and is rolling out nationally at a time when the unsweetened beverage category is up 34% in the past year, according to Nielsen scanning data for the 52 weeks ended July 20.
The new offering expands HONEST Tea's zero-calorie beverage line to four varieties in glass and PET bottles, in addition to HONEST Fizz, a no-calorie, naturally sweetened soda line launched earlier this year.
Unsweet Lemon Tea is available now in individual, 16.9-oz. bottles for purchase at retailers nationwide.