Supplier News Breaks Archives
Depend underwear adds new Fit-Flex protection
January 16th, 2014
DALLAS – Kimberly-Clark's Depend incontinence brand has introduced Depend Underwear featuring new Fit-Flex protection.
The company said Thursday that Fit-Flex provides the same protection as Depend Underwear but features more Lycra strands for a smooth, comfortable and close-to-the-body fit.
Depend for Women Underwear are specially made to fit the shape of a woman. The comfortable, slip-on style features oval-cut leg openings, while Fit-Flex protection provides a snug fit. Women's sizes are small/medium, large and extra large. Meanwhile, the slip-on Depend for Men Underwear has brief-like leg openings and protection up front where it's needed most, with a comfortable and close-to-body fit brought bt the new Fit-Flex protection. Soft, quiet and breathable, they're easy to use — just pull them on and off, the company said. Men's sizes include small/medium and large/extra large.
Kimberly-Clark plans a multifaceted commercial marketing program for the new Depend Underwear with Fit-Flex Protection, including a series of online videos at Depend.com. The videos feature the stories of people with bladder control issues as they experience the fit of Depend Underwear with new Fit-Flex protection and gain a new sense of normalcy in their everyday lives.
"The Depend brand remains committed to introducing innovative solutions that can help improve the lives of people living with bladder leakage and reduce the stigma associated with this common condition," stated Elizabeth Metz, Depend brand director at Kimberly-Clark. "We hope that highlighting the personal stories of these people will show men and women with bladder leakage that they don't have to be embarrassed or let it slow them down."
In addition to online videos, Depend is teaming up with lifestyle expert Mar Jennings to provide men and women with resources and tips to help them get back a sense of normalcy and live an active, fulfilling life. The brand also is supporting the launch of Depend Underwear with Fit-Flex with television and online advertising, product sampling and retail support.