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Snyder’s serves up more gluten-free pretzel varieties
January 29th, 2014
HANOVER, Pa. – Snyder's of Hanover has added a pair of new gluten-free pretzel flavors and introducing a new packaging design for the Snyder's Gluten Free Pretzels line.
The snack maker said Tuesday that it has launched Snyder's Gluten Free Pretzel Sticks in honey mustard and onion and in hot buffalo wing varieties.
Certified by the Gluten-Free Certification Organization (GFCO), Snyder's Gluten Free Pretzels are dairy-free, casein-free and egg-free.
Snyder's Gluten Free Flavored Pretzel Sticks come in 8-ounce packages that retail for around $3.69.
The company noted that according to an annual study by market researcher NPD Group, nearly a third of Americans seek to reduce their current gluten intake.
"Consumers seeking gluten-free snacks do not want to give up flavor," stated Bob Gould, marketing manager for Snyder’s of Hanover. "By offering our two most popular pretzel flavors in a gluten-free variety, we're able to provide expanded options for shoppers looking to remove the gluten in their daily diets."
In addition, Snyder's has revamped packaging for the line to help shoppers better identify all of the brand's gluten-free pretzel options.
The expanded line of Snyder's Gluten Free Pretzels now includes Gluten Free Honey Mustard & Onion Pretzel Sticks, Gluten Free Hot Buffalo Wing Pretzel Sticks, Gluten Free Mini Pretzels, Gluten Free Pretzel Sticks and an eight-pack of Gluten Free 100-Calorie Pretzel Sticks.