Supplier News Breaks Archives
Crest introduces 3D White Brilliance Collection
February 3rd, 2014
CINCINNATI – Crest has added a pair of advanced products in its 3D White line with the launch of the Crest 3D White Brilliance Collection.
The collection includes Crest 3D White Brilliance Toothpaste and Crest 3D White Brilliance Boost Polishing Treatment.
The Procter & Gamble oral care brand said Monday that the new Crest 3D White Brilliance Toothpaste and Crest 3D White Brilliance Boost Polishing Treatment are available now Walmart and Target stores and will hit shelves at drug stores and mass retailers nationwide starting in March.
According to P&G, Crest 3D White Brilliance Toothpaste brings advanced whitening technology plus advanced freshness via its special Illuminating Complex, designed to add shine and luster after just one use. It utilizes micro-cleansing whiteners to polish away surface stains and reaches areas between teeth to clean with a gentle foaming action.
Meanwhile, Crest 3D White Brilliance Boost Polishing Treatment contains three times the amount of stain-lifting ingredient as Crest 3D White toothpastes for targeting surface stains from coffee, tea, wine and smoking, P&G said. The formula also works to boost a smile's brightness and amplify whiteness after brushing, thanks to a concentrated micro-polishing complex, according to the company.
In addition, the treatment's whitening ingredient adheres to the tooth's surface while releasing stains. The formula is nonfluoride and can be added to the daily oral care routine.
"The Crest 3D White Brilliance Toothpaste and Crest 3D White Brilliance Boost mark innovative additions to the Crest 3D White collection that will provide our consumers with a smile that is dazzlingly white, brilliantly clean and amazingly fresh," stated Rishi Dhingra, marketing director at Procter & Gamble. "Crest 3D White now offers even more ways to whiten and clean."
Crest 3D White Brilliance Toothpaste and Crest 3D White Brilliance Boost carry a suggested retail price of $5.99 each.