Supplier News Breaks Archives
The Original Protein Shot grows distribution at CVS
February 7th, 2014
CLEARWATER, Fla. – Pro Balance Inc.'s The Original Protein Shot is getting an expanded presence at CVS/pharmacy.
Pro Balance said Friday that CVS has agreed to carry the protein shot in 4,100 of its drug stores across the country.
"We are always seeking products with proven functionality and nutritional efficacy that can be beneficial to our customers, and with its HydroMaxx protein formulation, great taste and other attributes, we believe The Original Protein Shot is the proven category leader," stated Gary Marcotte, vice president at Aurum Advantage and broker for CVS. "Customers of all ages have various dietary needs, and The Original Protein Shot fits our desire to satisfy their needs."
The Original Protein Shot contains 28 grams of specially formulated hydrolyzed protein using the proprietary HydroMaxx protein blend developed by Pro Balance. The company said HydroMaxx provides the highest concentration of easily metabolized protein on the market, a full 200% more than protein category leader Muscle Milk. And with only 10 natural ingredients' The Original Protein Shot delivers top-grade amino acids and nutrients that active consumers need for growth and recovery, Pro Balance added.
In addition, The Original Protein Shot offers a unique, 3-ounce protein delivery system and is lower in calories, carbs and sodium than competing products, according to Pro Balance. The shot, too, is gluten-, lactose- and caffeine-free. And for those seeking additional energy, there's a version with natural caffeine added.
"Retailers such as CVS are quite discriminating and watch out for the specific requirements and likes of their customers," commented said Pro Balance executive vice president Doug Stuart. "To be tested, validated and then selected by a nationally respected leader like CVS affirms that we are onto something emerging and addressable. We are extremely proud to be working with CVS."
The Original Protein Shot comes in Tropical Mango, Wild Berry, Berry Frost and Strawberry Banana natural flavors at a suggested retail price of $2.99 per bottle.