Sixty-three percent of Americans say they wouldn't be bothered by someone using an electronic cigarette nearby, according to the 2014 American E-Cigarette Etiquette Survey commissioned by e-cigarette maker Mistic.


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Mistic poll sheds light on acceptance of e-cigarettes

February 11th, 2014

CHARLOTTE, N.C. – Sixty-three percent of Americans say they wouldn't be bothered by someone using an electronic cigarette nearby, according to the 2014 American E-Cigarette Etiquette Survey commissioned by e-cigarette maker Mistic.

Mistic said Tuesday that the telephone poll of 1,011 U.S. adults, conducted by Harris Interactive, is the first national study to assess American opinion on the e-cigarette.

The survey found that 25% of Americans would object to someone using the device in close proximity.

Men exhibited more tolerance of e-cigarette use than women. Of men surveyed, 71% stated that they wouldn't be bothered by the use of an e-cigarette in their vicinity, compared with 55% of women.

A significant generational gap on e-cigarette acceptance also was revealed by the survey. Seventy percent of Americans ages 18 to 34 said they wouldn't be bothered by someone using an e-cigarette nearby, while 46% of people age 65 and older said so.

Just 2% of respondents indicated that they didn't know what an e-cigarette was.

"The electronic cigarette industry is growing rapidly here and around the world, and we want to be the first U.S. company to measure American attitudes on vaping," stated John Wiesehan Jr., co-founder and chief executive officer of Mistic. "Because the e-cigarette is a relatively new consumer product, there are a lot of questions about government regulation and whether these devices should be allowed in certain places. This survey serves as an important first step in setting the benchmark for public opinion."

Citing data from Wells Fargo, Mistic reported that e-cigarette sales grew rapidly in 2013 and are projected to exceed $10 billion by 2017.

The survey also asked Americans if they would approve or disapprove of e-cigarette use at certain public places that typically ban smoking of traditional tobacco cigarettes.

Of respondents who had an opinion on this issue, 58% approved of allowing e-cigs to be used at sporting events, 47% approved of their use at malls, 45% at restaurants and bars, 35% in an office, 35% on public transportation, 29% in a movie theater and 26% on an airplane.

"As the popularity of e-cigarettes rise, their regulation at locations like bars and restaurants has become a very hot topic around the country. Because they look like traditional tobacco cigarettes, there might be an immediate reaction to ban them on the spot," Wiesehan added. "The fact is e-cigarettes don't possess any of the negative attributes commonly associated with traditional tobacco. There is no smoke, only vapor, and they don't smell, they don't invade clothes or leave ash or stubs. More importantly, many of the negative side effects associated with smoking are minimized by switching to e-cigarettes."

Mistic offers rechargeable and non-rechargeable e-cigarettes in traditional tobacco and menthol at a variety of nicotine levels. Its products are sold mainly through brick-and-mortar retailers under the direction of its parent company, Ballantyne Brands.

More than 40,000 retail outlets nationwide sell Mistic e-cigarettes and vapor products, including Walmart, Walmart Neighborhood Market, Rite Aid, Kangaroo Express, Circle K, Winn-Dixie/Bi-Lo and Food Lion, among others.

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