Supplier News Breaks Archives
Wet n wild adds to Fergie CenterStage Collection
February 18th, 2014
LOS ANGELES – Wet n wild has expanded its Fergie CenterStage Collection with nearly two dozen new items.
The Markwins Beauty Products brand said Tuesday that the 23 new products for the line range from long-wearing eyeliners in striking colors, intense volume mascara and long-wearing shimmer primer to all-in-one BB creams, complexion-perfecting mattifying powder and high-shine lip varnishes.
Wet n wild launched the Fergie CenterStage Collection in 2013 with singer Fergie, a global beauty ambassador for the brand.
Each of the new products in the collection are carefully crafted with multifunctional uses and to cater to women of diversity, according to wet n wild. The line's G.L.A.M. Maker BB Cream is an all-in-one formula with eight functions, while the Take on the Day Mattifying Powder has no color to match any skin tone. Fergie also added a personal touch in her distinct shade names, the company said.
"I formulated my line so that my fans — anyone really — regardless of skin tone or income, can find and afford specialty products that are usually only seen in prestige lines," Fergie said in a statement. "To be able to bring luxury product to drug stores is so important to me because everyone wants to feel luxurious."
The collection will be available at Walgreens stores and via Walgreens.com nationwide starting this month.
Wet n wild added that, as an ongoing collaboration, Fergie and the brand will be expanding the CenterStage Collection throughout the year with trend-setting products each season.