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Limited-edition Reese's peanut butter cups to sport edible designs
February 26th, 2014
HERSHEY, Pa. – Hershey Co.'s Reese's brand has unveiled Reese's Fan Edition Printed Cups, a new line of peanut butter cups with edible basketball designs printed on the candies.
Hershey said Wednesday that the move marks the first time the Reese's brand will use edible printing technology for its peanut butter cups, which will be available in 10 designs.
Reese's printed cup technology prints white, edible ink — in words or images — directly onto the peanut butter cup and has no effect on the taste of the product, the chocolate maker noted.
"We are very excited to introduce this new printing technology for Reese's college basketball fans, just in time for NCAA March Madness," stated John Maitrejean, senior manager for the Reese's brand. "The basketball-related designs complement our role as the official candy partner of the NCAA and title sponsor of the Reese's College All-Star Game. This is new and exciting territory for us and one that holds a lot of promise for our fans."
There are 10 cup designs with imagery including jerseys, basketballs brackets and basketball terminology such as "Double Team," "Nothing But Net" and "Dual Threat." The Fan Edition packaging will also feature the NCAA logo as well as a basketball player silhouette.
Reese's Fan Edition printed cups will be available in standard two-cup bars and retail for 79 cents. The printed cups will be available at select Target and Walgreens stores beginning in mid-February and into March throughout the NCAA Division I Men's and Women's Basketball Championships.
Earlier this year, Hershey announced that it entered a multiyear agreement with 3D Systems o explore and develop opportunities for using 3D printing technology in creating edible foods, including confections.