Supplier News Breaks Archives
Certain Dri introduces new look, formula
March 13th, 2014
EDISON, N.J. – DSE Healthcare Solutions has updated the formula and look of its Certain Dri nonprescription antiperspirant, indicated for the treatment of excessive perspiration.
The company said Wednesday that it has launched Certain Dri Clinical Strength Anti-Perspirant Roll-On, a thicker, drip-free formulation that's even more gentle on skin and sports a new, sleek logo and updated packaging.
According to DSE Healthcare, the new formula offers the same 72-hours of sweat protection — the brand's core benefit in helping the millions of adults and teens who suffer from excessive underarm perspiration (axillary hyperhidrosis) or who believe their perspiration is a problem.
"Listening and responding to feedback from our loyal users led to the creation of the new thicker, drip-free formulation, Certain Dri Clinical Strength Anti-Perspirant Roll-On," stated Raymond Abrahamsen, vice president of new products at DSE Healthcare Solutions. "It has the same unmatched efficacy, yet is milder to the skin with no-drip for easy application. Other over-the-counter antiperspirants that claim to be clinical strength cannot offer the same 72-hour protection as Certain Dri."
The company noted that, for decades, Certain Dri has been the No. 1 doctor-recommended antiperspirant for the treatment of excessive perspiration.
"The active ingredient, 12% aluminum chloride, is the strongest available formula without a prescription," according to dermatologist David Bank, director of The Center for Dermatology, Cosmetic and Laser Surgery in Mount Kisco, N.Y.
Certain Dri Clinical Strength Anti-Perspirant Roll-On joins the Certain Dri Protection System. DSE Healthcare said that for added protection against odor, Certain Dri Clinical Strength Anti-Perspirant (in roll-on or solid) can be paired with the everyday strength antiperspirant/deodorant Certain Dri A.M. in the morning in a "morning fresh" scent that is available in roll-on or solid.
The suggested retail price for Certain Dri Clinical Strength Anti-Perspirant (roll-on or solid) and Certain Dri A.M. Underarm Refresher (solid or roll-on) is $7.19 to $7.89, which DSE added is typically 30% less than other clinical-strength antiperspirants.
Certain Dri products are sold at Walmart, Walgreens, CVS/pharmacy, Rite Aid, Target and other drug, supermarket and mass retail stores nationwide.