Mondelez International has unveiled a plan to promote well-being globally by empowering consumers to snack mindfully and adopt healthy lifestyles, securing sustainable agricultural supplies, reducing environmental footprint and furthering product safety.


Mondelez International, Call for Well-Being strategy, healthy lifestyles, sustainable agricultural supplies, environmental footprint, product safety, Christine McGrath, global well-being, nutrition targets, reduce sodium and saturated fat, whole grains, snack company, calorie information, sustainable sourcing


































































































































































































































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Mondelez launches plan to promote global well-being

March 13th, 2014

DEERFIELD, Ill. – Mondelez International has unveiled a plan to promote well-being globally by empowering consumers to snack mindfully and adopt healthy lifestyles, securing sustainable agricultural supplies, reducing environmental footprint and furthering product safety.

The snack company said Wednesday that its Call for Well-Being strategy will broaden the reach and impact of its worldwide programs, beginning with new global nutrition targets across its product portfolio.

"We know the health of people, communities, our business and the planet are inextricably linked," stated Christine McGrath, vice president of external affairs and head of the company's global well-being platform. "People around the world aspire to live healthier, better lives, but none of us can do it alone. We want to work with others to expand the conversation around well-being and bring an entrepreneurial approach to address the growing concerns around public health and the environment."

The world's largest snack company, Mondelez said that for the first time it has set global nutrition targets to reach the following goals by 2020: grow "Better Choice" products to 25% of revenue, reduce sodium and saturated fat by 10%, increase whole grains by 25% and increase individually wrapped options of 200 calories or less by 25%.

In addition, Mondelez plans to place calorie information front-of-pack globally by the end of 2016. The company is also investing $50 million in healthy-lifestyle community partnerships over the next several years, focused on nutrition education and promoting active lifestyles.

Mondelez's product roster includes biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee; and Tang powdered beverages.

Mondelez noted that the strategy, too builds on its efforts to protect the well-being of the planet via more sustainable sourcing, operations and supplier integration.

Along with its partners, the company said it's committed to helping farmers create thriving communities with a 10-year, $600 million investment in its Cocoa Life and Coffee Made Happy signature programs; promoting biodiversity and good environmental practices through Harmony, its successful European wheat-sourcing program; and reducing the company's environmental footprint by cutting energy and water use, waste and greenhouse gas emissions from manufacturing by 15% by 2015.

The company said it also plans to have 60% of its production in zero-waste-to-landfill sites by the end of 2015.

Mondelez, in addition, is embedding sustainable sourcing practices into other commodities. Last December, the company achieved Roundtable for Sustainable Palm Oil (RSPO) coverage for 100% of the palm oil it bought in 2013, two years ahead of schedule.

"The safety of our employees worldwide and the food we make remains our top priority," added McGrath. Mondelez said it aims to achieve world-class employee safety performance and, by 2015, all of the company's manufacturing facilities expect to achieve third-party food safety certification.

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