Philips has introduced the Philips Sonicare for Kids, a rechargeable power toothbrush for children ages 4 and older.

Philips Sonicare for Kids, power toothbrush, KidTimer, KidPacer, Fun Stickers, oral care, consumer electronics, Boon Lai, Philips Consumer Lifestyle

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Philips debuts Sonicare for Kids power toothbrush

March 11th, 2014

STAMFORD, Conn. – Philips has introduced the Philips Sonicare for Kids, a rechargeable power toothbrush for children ages 4 and older.

The consumer electronics company said Monday that Philips Sonicare For Kids features the same sonic technology in other Philips Sonicare toothbrushes that gently drives fluid between teeth and along the gum line, making it particularly effective for kids with braces.

And unlike a manual toothbrush, which can be difficult for children to maneuver properly, Philips Sonicare For Kids delivers more than 500 brush strokes per second, removing up to 75% more plaque than a manual brush in hard to reach places, the company said.

Philips Sonicare For Kids also brings a number of kid-friendly features, including Fun Stickers for boys and girls, allowing the child to make his or her toothbrush unique and colorful, and a KidTimer that gradually increases to two minutes to train kids to brush for the dentist-recommended time.

There's also the KidPacer, which provides fun sounds to motivate children to brush their entire mouth, including upper, lower, front and back teeth.

The kids' features are intended to encourage the development of healthy oral care habits and deliver good results, even when children brush on their own, according to Philips.

The company cited a survey earlier this year by ORC International finding that 53% of kids are adamant about brushing their teeth independently, yet just 30% of parents said they're satisfied with the results. Consequently, 72% of parents indicate they still supervise their kids' brushing. Forty-eight percent of parents said they would feel more confident in their child's ability to brush independently if they did so for the dentist-recommended time of two minutes.

"Parents want to make sure they are setting their child up for a lifetime of good oral health, and Philips Sonicare For Kids gives parents peace of mind that their child's teeth and gums are getting the best care," stated Boon Lai, vice president and marketing director for Philips Consumer Lifestyle. "Ninety-one percent of dental professional parents prefer Philips Sonicare For Kids for use as their children's primary toothbrush, so parents can feel good that they're giving their child the best with Philips Sonicare." 

Philips Sonicare For Kids is available now at Walgreens, Walmart, Target, Meijer, Amazon, Bed Bath & Beyond and other retailers for a suggested retail price of $49.99.