Ben Fischer, president and chief operating officer at Crossmark, has been named to succeed chief executive officer Joe Crafton, who is retiring after 26 years at the company.


Crossmark, Ben Fischer, chief executive officer, CEO, Joe Crafton, sales and marketing firm, retail merchandising, shopper marketing


































































































































































































































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New CEO to take helm at Crossmark

March 25th, 2014

PLANO, Texas – Ben Fischer, president and chief operating officer at Crossmark, has been named to succeed chief executive officer Joe Crafton, who is retiring after 26 years at the company.

The sales and marketing firm said Tuesday that Fischer will take the reins as Crossmark CEO on April 7.

"We are not only a well-established, leading sales agency but also a well-established, leading marketing services company as a result of Joe's vision for the company," Fischer said in a statement. "I look forward to building on this success and will ensure we stay focused on the core tenets of great service, great planning and great execution, while further driving the effectiveness of sales and marketing integration to benefit our clients' businesses."

Fischer began his career in sales at Unilever and joined Crossmark in 1990. He has held various roles within the company, ranging from account executive and regional vice president to president of the sales agency. He was appointed as COO in 2009.

"Ben and I have worked together for 25 years as trusted colleagues, partners and friends, and his commitment to our company, clients and customers has been instrumental in the growth of Crossmark," Crafton stated. "His deep industry knowledge and relationships as well as his tenure with the company and strong leadership make him uniquely qualified to become our next CEO."

Crossmark's range of sales and marketing services include headquarter sales, retail merchandising, retailer solutions, in-store events, experiential marketing, shopper marketing, consumer engagement, in-store data collection and field intelligence, retail analytics and retail technology.

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