Supplier News Breaks Archives
Dr. Fresh to debut Reach Complete Care Triple Angle toothbrushes
May 1st, 2014
BUENA PARK, Calif. – This month, Dr. Fresh LLC is set to launch Reach Complete Care Triple Angle, which the company describes as a "new generation" of Reach toothbrushes.
Reach Complete Care Triple Angle will be offered in two designs.
The oral care company said Thursday that Reach Complete Care Triple Angle marks a significant upgrade to the toothbrush line with several unprecedented features, such as new angles, heads, grips and more tooth coverage.
Other key features include advanced deep-cleaning bristle technology, handle designs and materials.
Reach Complete Care Triple Angle will launch with four SKUs with two toothbrush designs, offered in single and two-packs.
The Complete Care Triple Angle Floss brush sports 100% interdental tapered bristles for better reach between teeth, along with a firmer, deep-cleaning Reach Tip containing spiral bristles.
Meanwhile, the Complete Care Triple Angle Pro features multilevel diamond bristles for a "total mouth clean" plus a pronounced Reach Tip to help access hard-to-reach spots, the company said.
Besides the patent-pending Triple Angle (left, straight and right) bristle technology, both brush designs also have a 13-degree angled neck and a big handle grip for added control.
Reach Complete Care toothbrushes will retail from $3.99 (single) to $5.99 (two-pack) and be available at major retailers such as Walmart, Walgreens, Kroger and Rite Aid. Dr. Fresh said that a freestanding insert with a coupon is supporting the launch and will run in newspapers nationwide on May 4.
"Given the link between oral care and overall health, we are excited to provide the benefit of this technology to the U.S. and Canada, helping families upgrade their toothbrushes and live better, healthier lives," stated Renu Mevasse, director of marketing at Dr. Fresh. "Toothbrushes need to be replaced every three months, so when that time arrives it makes perfect sense to take oral care to the next level with Reach."