Supplier News Breaks Archives
Garnier names Tina Fey as skin care spokewoman
April 28th, 2014
NEW YORK – Garnier USA has announced Tina Fey as the new spokeswoman for Garnier Skincare, three years after she became the face of the company’s Nutrisse hair color.
In her new expanded relationship with Garnier, a subsidiary of L’Oreal USA, the comedy actress’ endorsement will span the entire Ultra-Lift skin care line, including moisturizers, serums and eye products.
The campaign will focus on a line of new anti-aging products, including Ultra-Lift Transformer, an anti-age skin corrector that fights wrinkles while restoring firmness, and Ultra-Lift Anti-Wrinkle Firming Night Cream, a pro-retinol formula.
“Tina Fey has been an enormous success for us,” stated David Greenberg, president of the Garnier, Maybelline New York and essie brands. “Tina’s personality, beauty and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family.”
Launching this month, the campaign will include national television and print advertising across major media outlets, according to the company.