Supplier News Breaks Archives
Maybelline extends roster of BB creams
April 29th, 2014
NEW YORK – Maybelline is adding to its lineup of foundation makeup with the debut of Maybelline New York Dream Pure BB cream.
The cosmetics giant said Monday that Maybelline New York Dream Pure BB instantly provides lightweight, matte coverage that blends to skin's natural tone and nurtures skin.
Based on a clinical test, the cream reduces blemishes within two weeks, according to Maybelline
Dream Pure BB is formulated with 2% salicylic acid, the maximum amount of this anti-acne active ingredient allowed without a prescription, Maybelline said. It also contains vitamins C and E in a gelled-water base that is gentle enough to use every day. Ultra-light pigments provide just the right coverage that evens out imperfections and blends effortlessly for naturally matte skin, the company added.
The new Dream Pure BB is offered in five skin-clearing tones and will be available at mass market retailers nationwide starting in June at a suggested retail price of $8.99.