The Mentholatum Co. has added to its Softlips lip care line with the launch of Softlips Cube lip balm, featuring unique packaging and a five-in-one formula.


Mentholatum, Softlips, Softlips Cube, lip balm, lip care, Jean Legros






































































































































































































































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Mentholatum introduces Softlips Cube at retailers

May 1st, 2014

ORCHARD PARK, N.Y. – The Mentholatum Co. has added to its Softlips lip care line with the launch of Softlips Cube lip balm, featuring unique packaging and a five-in-one formula.

Housed in sleek, cube packaging with a glasslike look, the dome-shaped Softlips Cube lip balm contains 5-in-1 Lip Perfecting Technology to hydrate, replenish and smooth, as well as provide SPF 15 sun protection and add a subtle sheen, according to Mentholatum.

Softlips Cube is available at major retailers and comes in three flavors — pomegranate blueberry, fresh mint and vanilla bean — at a suggested retail price of $3.49.

The new offering is designed to be a fun and original shape that women can easily access in a purse, according to Mentholatum

"In 1992, Softlips launched its first lip balm targeting women with its unique slim stick packaging and flavorful formulas," commented Jean Legros, vice president of sales and marketing. "Softlips Cube is a natural evolution, a stylish multifunctional lip balm for women who are always on the lookout for new exciting lip care products." 

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