Supplier News Breaks Archives
Banana Boat rolls out four new sunscreens
May 8th, 2014
SHELTON, Conn. – Energizer Personal Care has added four new sunscreen offerings to its Banana Boat sun care product line.
Banana Boat's latest sunscreens include products for men, children and people with active lifestyles.
Now available at food and drug retailers nationwide are Banana Boat Triple Defense Sunscreen for Men Lotion and Clear UltraMist, Banana Boat Kids Free Clear UltraMist Sunscreen, Banana Boat Sport Performance Clear UltraMist Sunscreen with Powerstay Technology and Banana Boat Protect & Hydrate Sunscreen Clear UltraMist.
Each product is formulated to provide strong sun protection based on various sun care needs, Energizer said Thursday.
Banana Boat Triple Defense Sunscreen for Men is the first Banana Boat sunscreen designed specifically for men and created after a survey by The Skin Cancer Foundation revealed that men over age 50 are more than twice as likely as women to develop skin cancer, yet only 51% of U.S. men admitted to using sunscreen in the past 12 months.
Energizer said Banana Boat Triple Defense Sunscreen for Men contains ActiveProtect Technology and provides heavy-duty broad spectrum UVA/UVB protection that kicks in and stays strong when the sun's rays are most intense. The lightweight formula combats odor, even while sweating, and hydrates the skin. The sunscreen lotion and mist are available in SPF 30 and 50+.
The company describes Banana Boat Kids Free Clear UltraMist Sunscreen as the only alcohol-free, tear-free and sting-free clear spray for children.
Unlike other kids' clear spray sunscreens, Banana Boat Kids Free Clear UltraMist Sunscreen provides powerful protection that does not sting the eyes, making sunscreen application simple for both children and parents, according to Energizer. The formulation, available in SPF 50+, is pediatrician-tested and goes on clear to provide fast and even coverage, protecting skin from sunburn and skin damage while accommodating the sensitive skin care needs of kids.
Banana Boat Sport Performance Clear UltraMist Sunscreen with Powerstay Technology is targeted at the sport enthusiast and active individual. The Powerstay Technology helps the sunscreen stay on strong throughout all outdoor activities, Energizer said, adding that the new formula has been designed to provide better application aesthetics, including a light-weight feel compared with the original formula. It comes in SPF 15, 30, 50+ and 100.
Building on the Protect & Hydrate Sunscreen Lotion introduced last year, Protect & Hydrate Sunscreen Clear UltraMist provides a combination of sunscreen and all-day moisturizer, including aloe with vitamins C and E, to leave the skin feeling soft and looking healthy when used and reapplied as directed for sun protection, according to Energizer. The product, available in SPF 30 and 50+, provides safe and effective broad-spectrum UVA/UVB protection and is effective for everyday use, the company said.
"Banana Boat is the brand that provides trusted protection and offers a product for everyone, which is further shown through our creation of a sunscreen line specifically for men, as well as the only alcohol-free, tear-free, sting-free kids clear spray," stated Carla Luca, senior brand manager of Banana Boat sunscreens. "Each new innovation offers multi-skin benefits that go beyond UVA/UVB protection, which is important to today's shopper. For example, our Triple Defense Sunscreen for Men Lotion and Clear UltraMist®\ combat odor while hydrating the skin with a contemporary masculine scent, so men can be confident in their sunscreen choice. Banana Boat is proud to offer a portfolio of sun care products that meets the needs of our dynamic consumers."