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Paula's Choice skin care lands distribution at Pharmaca
May 8th, 2014
SEATTLE – Skin care brand Paula's Choice has made its retail store debut at Pharmaca Integrative Pharmacy.
Paula's Choice said Thursday that Pharmaca customers can now buy the brand's products at the drug chain's stores in Oakland and Pacific Palisades, Calif., as well as at the retailer's newest store in Denver.
Plans call for Paula's Choice products to roll out to more Pharmaca stores this year.
The Paula's Choice assortment at Pharmaca locations will addresses a wide range of skin care concerns and conditions and include the beauty care brand's best-selling collections Resist, Skin Recovery, Skin Balancing and Clear and Clinical.
"We are very impressed with the Paula's Choice product line and the success it has already seen in our stores," Tiana Ukleja, beauty category manager at Pharmaca, said in a statement. "We are excited to see continued success as we roll out the products in even more Pharmaca stores."
Overall, Pharmaca has 25 stores in California, Colorado, New Mexico, Oregon and Washington.
Pharmaca shoppers will be able to access to a wider range of Paula's Choice products via the chain's online store at Pharmaca.com. The brand's full line encompasses skin care, makeup, body and hair care, beauty tools and accessories, and the company said all products are fragrance-free, cruelty-free and environmentally friendly.
"This exciting partnership is another important step in our Brand's growth strategy and the expansion of our distribution to key retailers," stated David Lonczak, chief executive officer of Paula's Choice. "Our physical presence at Pharmaca raises the visibility of our brand in key markets and, for the first-time, makes our products available to consumers in retail stores."