General Mills has introduced Cheerios Protein, which provides about twice the protein per serving of the original Cheerios cereal.


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General Mills rolls out Cheerios Protein

May 28th, 2014

MINNEAPOLIS – General Mills has introduced Cheerios Protein, which provides about twice the protein per serving of the original Cheerios cereal.

The company said Wednesday that Cheerios Protein provides 11g of protein per serving with milk, giving parents a protein-rich breakfast option for their children to start the day.

Cheerios Protein provides 7g of protein per 1.25 cup serving without milk, compared with 3g of protein per 1 cup serving for the original Cheerios, according to the products' nutritional labels.

In addition, Cheerios Protein provides 13 vitamins and minerals, more than half the daily value of whole grain (48g of whole grain is recommended daily) and a good source of fiber.

Available now in 14 oz. boxes at retailers nationwide, Cheerios Protein combines toasted O's  cereal with crunchy granola clusters in two flavors. Cheerios Protein Oats & Honey includes oats and honey sweetened whole-grain oat cereal with crunchy oat granola clusters and real honey. Cheerios Protein Cinnamon Almond combines sweetened oats and whole-grain corn cereal with crunchy almond granola clusters and real cinnamon.

According to a recent survey of about 1,000 parents conducted by KRC Research for Cheerios Protein, 89% see the importance of starting the day with a protein-rich breakfast, yet 51% admit there isn't time to prepare it.

What's more, half of parents surveyed include protein in their family's meals because it makes up a well-balanced diet, but 70% don't think they're getting enough protein in the morning.

"Parents are looking for breakfast options that not only provide long-lasting energy, but also something their entire family will enjoy at times that are right for them," stated Matt McQuinn, senior marketing manager for Big G Cereal New Products. "Cheerios Protein offers the benefits that go along with starting the day with 11g of protein and the great taste of Cheerios that kids and parents already know and love."

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