Supplier News Breaks Archives
Inergetics adds veggie gummies to Martha Stewart vitamin line
May 29th, 2014
NEWARK, N.J. – Inergetics Inc. has launched Martha Stewart Essentials Vegetarian Multivitamin Gummies, adding to the women's nutritional supplement line it introduced last year in tandem with Martha Stewart Living Omnimedia.
Inergetics said Wednesday that Martha Stewart Essentials Vegetarian Multivitamin Gummies contain fruit and vegetable concentrates, provide essential vitamins and minerals to help nourish the entire body, and are made without preservatives, artificial flavors, colors, sweeteners, or gelatin.
The company noted that gummy vitamin enables women to get the daily nutritional support they need in a form that many of them prefer. The gummies are gluten-free and come in cherry, lemon and orange flavors.
Martha Stewart Essentials Vegetarian Multivitamin Gummies are slated to be available at Walgreens and other food and drug retailers nationwide starting this month.
The chewable multivitamin is an extension of the Martha Stewart Essentials line of six supplements created with Inergetics in 2013 to support healthy, vibrant living for women of any age.
"We're thrilled to expand our Martha Stewart Essentials line with the launch of this multivitamin in a convenient and tasty gummy form," stated Mike James, chief executive officer of Inergetics. "We believe Martha Stewart embodies healthy living and well-being, and our multivitamin gummies are another terrific, natural option for women who wish to follow Martha's approach to whole, healthy living. This gummy formulation underscores our company's commitment to creating innovative products in established and emerging categories, such as whole food-based supplements with Martha Stewart, podiatry-exclusive nerve health support supplements with The Podiatree Company, and private-label protein shakes for Muscle Maker Grill."
Inergetics added that it plans to support the launch of gummies with national FSIs freestanding inserts, print and digital advertising efforts.