Campbell Soup Co. plans to launch more than 200 new products in fiscal 2015 to meet consumers' changing tastes, preferences and needs.

Campbell Soup Co., Denise Morrison, food manufacturer, V8, Pepperidge Farm, packaged fresh foods, Bolthouse Farms, Campbell's, Swanson

Other Services
Reprints / E-Prints
Submit News
White Papers

Supplier News Breaks Archives

Campbell readies launch of more than 200 new products

July 22nd, 2014

CAMDEN, N.J. – Campbell Soup Co. plans to launch more than 200 new products in fiscal 2015 to meet consumers' changing tastes, preferences and needs.

During a presentation with investors on Monday, Campbell president and chief executive officer Denise Morrison and her management team outlined the steps that the food manufacturer is taking as to meet its goal of becoming a profitable, $10 billion company within the next five years by strengthening its core business and expanding into faster-growing spaces.

"We're proceeding with a clear strategy and a sense of purpose that are squarely focused on the successful response to dramatic shifts in the landscape for our business," Morrison stated, "and we are confident that our strategy is moving us in the right direction."

Campbell said it aims to bolster its core businesses beginning with U.S. Simple Meals, which includes soup; revitalize its shelf-stable U.S. Beverages business, led by the V8 brand; and deliver stronger growth at Pepperidge Farm.

And to expand into faster-growing spaces, Campbell said it plans to drive breakthrough innovation, build its position in packaged fresh foods, expand in developing markets in Asia and Latin America, and increase the availability of its products in all channels.

Bolthouse Farms will launch its first Kids line in August, a portfolio of Smoothies, Fruit Tubes and Veggie Snackers that provides parents with refrigerated fruit and vegetable snacks for their children. The 100% fruit juice Smoothies are an easy way for kids to get their fruit and provide 1½ servings of fruit per bottle, in varieties such as Strawberry Meets Banana. The squeezable Fruit Tubes are made with no added sugar and will come in flavors like Mango Meets Banana & Pineapple. Smoothies and Fruit Tubes also come in nondairy varieties.

Veggie Snackers, in single-serve packs, will make eating fresh carrots fun with natural seasoning, in flavors like Carrot meets Ranch.

Bolthouse Farms will collaborate with retail partners to install merchandising sections in produce departments to create a kids healthy snacking destination. The section will include Bolthouse Farms Kids products, as well as products from other companies, such as fruit cups and carrot dippers.

To meet the growing demand for organic foods and to expand its offerings in the faster-growing premium soup segment, Campbell will introduce its first range of Campbell’s branded organic soups. Campbell’s Organic will launch in six varieties, including Chicken Noodle, Tomato & Basil, Chicken Tortilla and Garden Vegetable. The ready-to-serve soups will be packaged in contemporary cartons that help preserve their fresh taste, the company said.

Campbell will also expand its Plum Organics line of organic simple meals and snacks for infants, toddlers and children by launching 22 new products.

And with the strong consumer interest in juicing, Campbell will launch new vegetable juices under the V8 brand that will bring popular juicing flavors and combinations to the center store. The new 100% juices include contemporary varieties such as V8 Carrot Mango, V8 Healthy Greens, V8 Golden Goodness and V8 Purple Power. Campbell will also launch three new varieties that add a twist to the classic V8 100% vegetable juice: V8 Spicy Mango, V8 Sea Salt & Clam and V8 Mint & Lime.

Campbell also is slated to extend the brand beyond juice with the rollout of V8 Protein Shakes and Protein Bars, bringing V8 into the fast-growing, $4.6 billion adult on-the-go nutrition category in the U.S. The shakes will provide protein from a combination of dairy, soy, pea protein, brown rice and quinoa. The shakes and bars are made with vegetables and other ingredients, like carrot and sweet potato for added nutrition, and sweetened with ingredients like honey. They will also deliver fiber, vitamins and minerals. “

V8 Protein Shakes will include varieties such as Chocolate, Vanilla and Chocolate Raspberry. V8 Protein Bars will launch in Chocolate Peanut Butter, Chocolate Pomegranate and Oatmeal Raisin varieties.

To make it easier for people to create great-tasting meals at home, the company will launch new Campbell’s Soups for Easy Cooking, four aseptic soups in varieties such as Savory Portobello Mushroom and Mexican-Style Tomato that will help consumers make tasty meals in just 30 minutes. Campbell will also launch Swanson Cream Starter, a base for popular homemade soups, such as New England clam chowder, cream of broccoli and loaded baked potato.

Pepperidge Farm, meanwhile, will launch Pumpkin Spice Milano cookies for the fall and two varieties of soft-baked Coffee Shop cookies, Cinnamon Bun and Banana Walnut, inspired by popular café treats.