Colgate-Palmolive has expanded its Colgate Total product lineup with the launch of Colgate Total Lasting White Mouthwash.


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Colgate rolls out Total Lasting White Mouthwash

August 11th, 2014

NEW YORK – Colgate-Palmolive has expanded its Colgate Total product lineup with the launch of Colgate Total Lasting White Mouthwash.

The company said Monday that Colgate Total Lasting White Mouthwash has a fluoride formula that helps re-mineralize enamel, fights tartar and freshens breath without the burn of alcohol.

In addition, the mouthwash creates an invisible shield on teeth to help prevent stains from forming, so consumers can eat meals without worrying about creating stains, according to Colgate.

As a result, consumers seeking whiter teeth without compromising the health of their teeth can achieve both just by swishing with Colgate Total Lasting White Mouthwash, the oral care brand noted.

"Colgate has a long history of creating the most advanced products on store shelves today. We pride ourselves in listening to consumer wants and needs for products that allow them to maintain a healthy oral care routine while delivering a whitening benefit," stated Philip Durocher, vice president and general manager of U.S. oral care marketing for Colgate-Palmolive. "The addition of the Colgate Total Lasting White Mouthwash helps consumers achieve a healthy white smile that lasts."

Colgate Total Lasting White Mouthwash comes in Polar Freshmint flavor and is available at mass retailers nationwide.

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