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Week of Mon, Aug 18th, 2014

BioPosture aims at chain drug channel

BioPosture Inc. is known for its high-quality mattresses and pillows that provide both health and comfort benefits. The company has long marketed its products through health care providers but recently decided to target the chain drug distribution channel as well. When it did so, the company also pioneered an imaginative business model to go with its unique product.

Mylan releases Klor-Con generic

Mylan Inc. has launched potassium chloride extended-release tablets 8 mEq (600 mg) and 10 mEq (750 mg), a medication for people with hypokalemia, or a low potassium level.

Kraft Foods enters licensing pact with Keurig

Keurig Green Mountain Inc. and Kraft Foods Group Inc. have unveiled a multiyear licensing, manufacturing, and distribution agreement to make Kraft's branded coffees available in Keurig portion pack formats compatible with Keurig consumer and commercial brewing systems in the United States.

Pleio adds to retail pharmacy adherence services

Medication adherence specialist Pleio Inc. has added pharmacy-focused GoodStart patient support programs to boost PDC (proportion of days covered) scores and customer loyalty.

Sigma-Tau rolls out shelf card for refrigerated probiotic

Sigma-Tau Pharmaceuticals Inc. is introducing shelf cards for its VSL#3 line of live bacterial probiotics.

MeadWestvaco software establishes 'pharmacy home'

MeadWestvaco Corp. has announced the commercial availability of the Avive Multimed pharmacy system, designed to yield benefits for health care providers, their patients and payers.

RevitaDERM Psoriasis Treatment hits shelves at CVS

Blaine Labs Inc. has gained distribution of its RevitaDERM Psoriasis Treatment at CVS/pharmacy stores nationwide.

Brownmed makes Inc. list of fast-growing companies

For the fifth straight year, Brownmed has made the Inc. 5000 list of business journal Inc.

GMDC provides insight on seasonal merchandising

The Global Market Development Center (GMDC) and its Educational Leadership Council have released "Seasonal Best Practices for the New World of Shopping: Part Two," a whitepaper that looks at total store business-building opportunities in nonfoods during the January to September merchandising seasons.

Carmex introduces cold sore remedy

Carma Laboratories Inc. has expanded its lip care product lineup with the launch of Carmex Cold Sore Treatment.

Surescripts appoints new chief executive

Tom Skelton has been named chief executive officer of national health information network Surescripts.

Philips Norelco shaver tackles problem of ingrown hair

Philips Norelco has designed its first electric shaver that reduces ingrown hair.

DripDrop lands distribution at Walgreens

DripDrop, which describes itself as a "great-tasting," medical-grade hydration solution, is now being sold at Walgreens drug stores nationwide and on Walgreens.com.

NBTY tabs former Coca-Cola exec as CEO

Vitamins and nutritional supplements maker NBTY Inc. has hired Steven Cahillane as chief executive officer.

Mars names global chocolate chief

Jean-Christophe Flatin has been appointed as president of global chocolate at Mars Inc.

IZ-ON Media becomes ad rep for higi health kiosk network

Digital media company IZ-ON Media has entered a multiyear agreement with higi, a provider of in-store health screening kiosks, to serve as the advertising sales representative.

Nielsen names global, North America presidents

Nielsen has appointed John Lewis as global president and Karen Fichuk as president for North America.

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