Supplier News Breaks Archives
IZ-ON Media becomes ad rep for higi health kiosk network
August 18th, 2014
SAN FRANCISCO – Digital media company IZ-ON Media has entered a multiyear agreement with higi, a provider of in-store health screening kiosks, to serve as the advertising sales representative.
IZ-ON said Monday that the deal significantly expands its retail network, allowing advertisers to deliver targeted messages to consumers via the higi Station kiosks.
Earlier this month, higi announced a merger with fellow retail health kiosk operator Stayhealthy Inc., forming the nation's largest connected health station operator. The combined company, under the higi name, expects to have a retail install base of about 10,000 stores by 2015.
"Adding higi to our portfolio continues the expansion of IZ-ON Media's Health and Wellness footprint and provides our valued brand partners with more targeted advertising opportunities that deliver meaningful results," stated Kevin Carbone, senior vice president of retail partnerships at IZ-ON Media, which specializes in in-store shopper marketing solutions. "With its growing community of engaged users and premier retail partners, the combined higi Stayhealthy network fits well with our retail-focused strategy."
IZ-ON's health and wellness portfolio already included the Stayhealthy kiosk network, encompassing more than 3,500 Kroger, Albertsons, Supervalu, Meijer, and H-E-B food and pharmacy locations.
By mid-2015, higi expects to complete the deployment of its kiosks to 4,100 Rite Aid stores, marking the first health station rollout and digital in-store media play in a national drug store chain, IZ-On noted. Higi Stations are already located in the pharmacy area of more than 1,800 stores of Publix, Ahold, Fred's, Wakefern and other retail chains.
"Our network is growing as consumer health engagement becomes more habitual," commented Richard Hirsch, senior vice president of marketing and media at higi. "Our collaboration with IZ-ON Media enables relevant and trusted brands to interact with a key consumer segment across the combined higi Stayhealthy network, when these consumers are directly engaged in their health and wellness. We think these opportunities create real wins for marketers, shoppers, and our retail partners."