Nielsen has appointed John Lewis as global president and Karen Fichuk as president for North America.

Nielsen, John Lewis, global president, Karen Fichuk, president for North America, consumer market research, consumer packaged goods, CPG

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Nielsen names global, North America presidents

August 18th, 2014

SCHAUMBURG, Ill. – Nielsen has appointed John Lewis as global president and Karen Fichuk as president for North America.

The consumer market research firm said Monday that both appointments are effective immediately and both executive will be based in Schaumburg, Ill.

Lewis previously served as president for the Americas, leading Nielsen's Watch and Buy growth strategy in Latin America and managing the business performance and strategic direction of Nielsen Buy in the United States and Canada.

From 2006 to 2013, Lewis led Nielsen's North America Buy business, where he oversaw a number of strategic acquisitions to build Nielsen's analytic and insights capabilities, integrated Watch and Buy offerings across the client base, and championed the global growth of Nielsen's major consumer packaged goods (CPG) clients in North America, Nielsen said. From 1994 to 1999, he also served as executive vice president of marketing for ACNielsen USA.

"The past seven years have been full of growth, innovation and positive change for Nielsen, and I'm pleased to take on a new and expanded role, leading all commercial teams worldwide," Lewis said in a statement.

Fichuk has been with Nielsen for more than 20 years, most recently as the North American commercial go-to-market leader. In that role, Nielsen said, she introduced new service models to better address client needs in the competitive CPG marketplace. She has also led the North American Nielsen retail business and served as global client leader for Kraft and Mondelez.

"Karen Fichuk has been with Nielsen for over 20 years, gaining broad experience across Nielsen's extensive retailing and manufacturing client base," Lewis commented. "I have tremendous confidence in her ability to move the business forward with her commitment to analytics and big data outcomes."