ST. PETERSBURG, Fla. – With self-checkout (SCO) lanes becoming more prevalent at grocery and drug stores across the U.S., shopper intelligence leader Catalina has issued a study that shatters broad generalizations about shoppers not liking the SCO option overall and not using coupons when they do use it. Catalina initiated its study — which assessed
ST. PETERSBURG, Fla. – With rising inflation and ongoing supply chain issues continuing to unsettle consumers, shopper intelligence leader Catalina is closely tracking the sales impact on grocery retailers’ private/store brands. Private brand categories showing the biggest gains year to date through July 17, 2022, per Catalina’s Shopper Intelligence Platform, include Baking Mixes (up 40%),
ST. PETERSBURG, Fla. — In early 2020, shopper intelligence leader Catalina released a study projecting that CBD products, plant-based products, and premium pet food would rank among the decade’s hottest-selling CPG categories. Within weeks of its report being published, COVID-19 was officially declared a pandemic. Now, nearly 2.5 years later, Catalina has taken another deep
ST. PETERSBURG, Fla. – Catalina is establishing a strategic partnership with Volta Inc., an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce. Volta’s EV charging stations, equipped with large digital display screens, are strategically located steps from the entrances of popular retail, grocery, and entertainment venues. These premium placements influence consumers’ shopping lists
ST. PETERSBURG, Fla.— As the world grapples with high inflation rates and supply chain disruptions fueled by the pandemic, triggering rapidly rising prices for many consumer packaged Goods (CPG) brands, shopper intelligence leader Catalina has released “The 2022 Ultimate Pricing & Promotion Inflation Guide for CPG Marketers” to help navigate current economic challenges. Per the
ST. PETERSBURG, Fla. – Total video – which encompasses everything from linear TV to data-driven addressable TV to streaming video – is evolving into the next generation of TV. It’s where consumers are going and where brands need to be, per The CMO Club’s latest CMO Solution Guide produced in thought leadership with shopper intelligence
ST. PETERSBURG, Fla. — Catalina and PlaceIQ, a leading data and technology provider, announced on Tuesday their partnership to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, audience creation and analytics offerings. Firehose Visits includes visitation metrics from across the country – along
ST. PETERSBURG, Fla. – Nearly one month after the existence of the easily transmissible Omicron variant was officially reported to the World Health Organization, retail sales in the Home Health Testing category are growing extremely quickly across the U.S. According to shopper intelligence leader Catalina, for the latest week ending Dec. 18 sales of self-testing
PETERSBURG, Fla. – In partnership with the Association of Coupon Professionals and the Coupon Bureau, leading shopper intelligence and omni-channel media provider Catalina — a pioneer of the in-lane media channel when it was founded in 1983 — will be the first company to offer omnichannel marketing campaigns featuring the next standard in coupon security
St. PETERSBURG, Fla. – In a first-of-its-kind partnership, leading shopper intelligence and omni-channel media provider Catalina is now offering its extensive purchase-based audience targeting and sales lift measurement insights to out-of-home (OOH) media buyers using AdQuick’s OOH buying platform. Catalina’s OOH measurement product provides insight into sales impact as well as the behaviors of the
ST. PETERSBURG, Fla. – With COVID-19 vaccination rates up, more restaurants and bars operating at greater capacity, and small numbers of workers returning to the office – even amidst escalating concerns about the Delta variant – shopper behavior continues to shift across multiple categories according to the most recent data pulled from Catalina’s Buyer Intelligence
ST. PETERSBURG, Fla. – Leading shopper intelligence and omni-channel media provider Catalina has appointed accomplished industry veteran Sean Murphy to the role of EVP, chief data & analytics officer. As a member of the company’s executive leadership team, Murphy will report to president and CEO Wayne Powers. With experience spanning the technology, media and marketing
ST. PETERSBURG, Fla. – Since the Centers for Disease Control and Prevention (CDC) announced on May 13 that people who are fully vaccinated against COVID-19 no longer need to wear face masks in most indoor settings, there has been a strong, subsequent sales uptick for over-the-counter (O-T-C) medicines designed to treat such maladies as colds,
ST. PETERSBURG, Fla. – Catalina has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases. To date, podcast measurement capabilities have helped advertisers understand the
